Testimonial: Traci Kay Pryde of Pryde Hantverk

When Traci enrolled in my course she hadn’t yet settled on a niche. Now she’s up and running – including her Instagram account, her website, her email platform – and a finished (and finance-ready) business plan!

Let’s talk about what she does – and why she found the WHOLE ENCHILADA perfect for a side-hustle-cum-exit-strategy!

Play Video about Traci Kay Pryde of Pryde Hantverk, praising the WHOLE ENCHILADA

Kelly
Hello. Instagram, it’s Kelly Hogaboom, going live a lot this week, but today I have a very special guest, my friend Traci from Pryre Hantverk, who is running a mending and alterations – I’m sorry, a mending and embellishment business. You could probably get her to do some alterations for you if you ask really nice – and I’m really, really excited to have her on. 

Kelly
So, Traci, I don’t know if you want to join with your [personal] Traci account or with your @prydehantverk account, so you get to decide and then I will invite you on. Traci and I actually go way back. We’ve known each other since I was about 15, and my main goal with this Live is to introduce her, introduce what she does, the value of what she does – what you’re going to hear me going off about – and then to talk a bit towards the end of the Live about her participation in my course last year – the WHOLE ENCHILADA. Oh hello, Rex. Hello, Maggie. OK, so [Traci] you need to log out of [your personal] account and log in to @pryde.hantverk and then join this Live and I’ll send a request to get you to come in. 

Kelly
So I’m two minutes late because I was talking to yet another person about making a coverall. So this person has like a seventy inch hip and they were like, “Can I make a coverall that can fit my body?” And I [said], “Yes, you can!” So I’m kind of still in like coverall territory mentally. And I also this morning got to record my podcast with my co-host Tim, and we were talking about 1957’s Attack of the Crab Monsters. So today’s been a good day so far. So let’s hope this next hour goes well as well, because I don’t know, I just need those wins. All right. So I’m going to see if Traci is here yet she’s still – there you are! Awesome. Let me bring you on. 

Kelly
You should have an invitation to join. And if that doesn’t work, Traci you can also do a request to join up. Ah! I’m missing my coffee. Hello, hello, craftypatchco! OK. So Traci you might want to make a request if you’re not seeing an invitation. Because I’m not seeing a request from you yet. Hello! hello, trueloveeditorial –  good to see you over on this account! So while I’m waiting for Traci – oh there she is, there she is – awesome! How’s it going? 

Traci
It’s going, and I’m actually going to switch over here because I couldn’t find the invite on my laptop so I’m going to switch to my AirPods. 

Kelly
Isn’t it amazing how fast and like, how good we are at tech –  having to learn how to do it? I mean – we’re not *good*, we’re just able to do it? Yeah, I was just about to say, I spent a good part of my early sewing life, not enjoying doing mending. So I’m really hoping that by the end of this Live, some people are a little more enthused about mending, right? But yes, good to have you here. Is this your first ever Live? 

Traci
I have never done a Live in social media. 

Kelly
OK, great. Well, hopefully we’ll have great questions. I want to encourage anyone watching to ask anything – truly. And I wanted to give you an opportunity, Traci, to introduce who you are, what your business is and what you do. 

Traci
All right. I’m Traci Pryde also, I have my personal account on Instagram, but I this is my business account, Pryde Hantverk. I started a small creative business last summer with the support of Kelly’s WHOLE ENCHILADA class. I do tons of mending – yep, I’ve been talked into doing a few alterations. I don’t mind – chainstitch embellishments, and also I have another pillar which we actually came up with later, which is: OPP! “OPP” actually stands for “other people’s projects”. In other words, yep: you started something. It’s been sitting there. Send it to me. I’ll finish it. That is that!

Kelly
You are amazing at doing that and you have finished or helped me with my projects quite a lot, actually. And in fact, we’re going to see each other on Monday, and I have some things to give you. Yes, right? So Traci does two types of mending. Do you want to share your different styles? 

Traci
Yes. So I was funnily enough, this was not my initial plan for what my creative business was going to be, but when I started looking deeper into it, [mending] just really called to me because of the artistry. So the two types of mending I do are, – I mean, there are different types of mending, believe it or not – are visible and invisible. If you have not seen visible mending, please go Google it. It’s the most fun. You’re literally taking something that blew out, you couldn’t wear it, maybe it’s been sitting around forever and you’re mending it in a way that it can be seen on purpose. So you’re creating an actual one-of-a-kind piece of art out of something you probably already really loved but couldn’t wear because it was totally wrecked. 

Traci
For reference, visible mending has some roots in Japanese sashiko – I hope I’m saying that right – which is a type of embroidery, it [has] very distinct patterns and style [and it] was founded in Japan. And so that’s kind of where that stems from. Of course, since then, people have taken up all kinds of different ways. You can do such fun, amazing things – for anyone who’s watching go, look at, go scroll my profile. There’s so many ways to visibly mend things. You can do it just loud and big and totally different. You can do something that coordinates – and it’s just, it’s a blast because I get to create art out of your beloved garment that you want repaired. And then, of course, I also do invisible mending. I should probably say the caveat: near-invisible mending. When you rip something and it’s not ripped in a seam, or if it ripped in the seam but it shredded and there’s just not fabric to put back there. Oftentimes, I will do what I call a near-invisible mend, and pretty much it blends in. It blends in with it. So unless somebody is, you know, looking you over every inch of you checking your clothing out, they’re probably not going to see it. Probably not going to see it at all. 

Kelly
So your work is amazing. And what’s cool about your work – besides kind of a lot of stuff, and this is going to be like thirty five, forty minutes of me just going off about your skills –

Traci
Sounds good to me. You’re so good to me! 

Kelly
Yes,  the bedspread you did recently, which you did a hand Speedweve darn: I hope people after this Live – if you’re not already following Pryde Hantverk, take a look at that because it is beautiful. And yes, you wouldn’t notice that unless, like you would see, there’s some texture. You’d look closer and go, Oh my gosh, did somebody mend this? We have an awesome question, which I have an answer for. Maybe you do, too. Traci, “I have some bedsheets that need to be mended. Any recommendations for how to do it without creating hard edges?”

Traci
Ah! Kind of like I did on the on the boxer shorts, Kelly – on Ralph’s boxer shorts that I that I did the visible mend on. Also, you can totally see these examples. If you go scroll, scroll my profile on Instagram here. There’s a couple of really good examples where I mended a huge tear in the front of a pair of boxers and also a couple of pairs of pajama pants. Also things we want to stay really soft, right? Just like a bed sheet. You can use other cotton as long as – some things like that are more suited for a visible mend, or a subtle mend, because you can just use that same type of fabric without having rough edges. You can hand-stitch on, you can sew it around with the machine. I wish I could show it while I’m on here – the stuff that I posted because I have a couple of really good examples of that. But yes, you can absolutely do that and you can do it without rough edges. A little bit of sewing isn’t going to give it rough edges. You might have a little bit of a frayed look because you’re going to cut it right up to the to the seam where you sewed it. But it’s kind of a fun worn, worn-in loved look. And I’m a pretty huge fan of it personally. So yes, absolutely. You can do that. 

Kelly
I love what you did for my partner’s boxers. So for those of you haven’t seen my husband’s underwear [??], I made him a beautiful pair of homemade boxers. And then he tore it right at the crotch with his foot while he was putting them on with his foot – promise –

Traci
With his foot. They say! 

Kelly
Of course he’s like, “Check out this crotch tear!” – I sent it to Traci and she did this really beautiful – he wears them all the time now, it’s a beautiful mend. I also say about sheets, though I did mend a sheet recently and then it tore in a different spot. And also by the way – let’s try not to rant too much about how much we hate stretch jeans, but we will be talking about jean repair today – just today I finished a client’s stretch jean mend. And it’s one of those cases where the fabric itself is just not great. And so I can darn it and all that, but it’s going to fail again. So with your sheets, really look at that fabric and [ask yourself] is it in good shape because if it’s in good shape, I definitely think yes, Traci’s got great examples, and you can of course send it to Traci as well. So: visible and invisible mending and chainstitch embellishment. And I mean – I think we have like a couple more questions. 

Traci
OK, I’m missing them. I’m looking, but –

Kelly
I have to pull them up. So Maggie asks: “How do you know if a garment is too far gone for a mend? When is the best time to mend?” Great question! 

Traci
Very good question. I mean, Kelly, you and I both weigh in on this. You and I both agree that particularly when it comes to denim, don’t wait until you’ve blown it out completely. That being said, you better believe we can freakin’ fix it, and we have! Kelly and I tag-teamed on a denim jacket that -. 

Kelly
Oh my gosh – 

Traci
It was shredded! Like: lesser Creatives would have been like – that’s a goner, that’s a goner – I’m kidding, Creatives are awesome – but no, like I do believe, though – and especially anyone who doesn’t know very much or anything at all about about mending and how you can, you know, give garments new life: I guarantee you ninety-eight percent of the population would have thrown that jacket out. But Kelly and I did a totally rugged, awesome, coordinated, invisible/rugged mend, right? 

Kelly
Yes. 

Traci
And that thing’s going to last him a long, long time now. It was a super fun one to do because it was a challenge. I don’t know if I have pictures of that one yet. I might be hanging on to that one because I’m trying to collect things for my posts –

Kelly
Yeah he bought it like 40 years ago or 30 years ago, he was a roadie – yeah, yeah, he loved this jacket. And yeah, I would agree with Traci. The sooner, the better. And like, grab some natural light photos and say, “Is this too soon to mend it?” Because like these stretch jeans I was messing with today, if she would have got them to me earlier, I could have done a prettier mend. It would have cost less money: because if you wait too long, that’s going to be hours and hours that someone like Traci has to spend on it. So you really you want to intervene sooner rather than later. And that is an awesome question, thank you!

Traci
I actually have a pair of jean shorts and jeans coming my way that are blown out – like, I mean, Sabel, who was in my business class that we took with you kelly, sent on her significant other’s jeans and they were wrecked. But yeah, now I have a Reel that she shared with me with him wearing them again. 

Kelly
Nice, nice!

Traci
– and they were destroyed. The pockets, everything. But yeah, the sooner the better. But we can mend damn near anything damn near, right? 

Kelly
And as far as the question of “should I put the patch on top or underneath the hole” – again, I would recommend you scroll through Traci’s feed until you see the pajamas or the boxers. The boxers are like this pale blue with little squids on them and you’ll immediately see the technique. These are great questions,. 

Traci
And the pajama pants are plaid. And honestly, what I did with all of those garments was: I did a similar coordinating fabric underneath. I did a little turning under of the garment where it had ripped, but you’d have to turn it under a lot to make sure it didn’t come out or fray. And so again, it was a little bit of fray, a little bit when it washes, but a little – to me, that just makes it look like it was loved and lived in. 

Kelly
So great. So you do invisible and visible mending – and we’re going to circle back to that – obviously Traci and I both do denim repair, we’ve kind of touched on that. And you do chainstitch embellishments – so you can grab an example if you want to. But you know, you and I live and breathe chainstitch, but we don’t always explain what it is. So while Traci is grabbing that, I actually have a chainstitch machine right here. So this is a machine that is kind of a complex machine and the head rotates and you still steer it with your right arm on the table. 

Traci
I always say “steer”, I say “steer”. 

Kelly
Yeah, it’s like a joystick, right? Yeah, yeah. So what ends up happening is you have a design that looks – people look at it and it looks handmade, hand-done – but it also has a machine element to it. And so, as you know, Traci I’ve been wearing my coveralls out in public. Yeah, I’ve had people grab them – yeah, right. So right, there you go.  Beautiful.

Traci
Here’s a big fancy example that my my beloved teacher and mentor Adam assigned me for homework so you can see what Kelly means. It looks like it has a machine element that, as they said: it’s no computer doing this. This is us. We are, we are threading it. We are putting it where it needs to be. We are, you know, laying out the design. We are literally cranking it, steering it underneath to go into the right spot. And so you learn fill techniques and stuff that look really nice and smooth like this. And I have to I have to – I have no shade, no shade to computerized machines that do embroidery – but I have this like weird little, I don’t know, a chip on my shoulder where I have to – when somebody asks me, I have to be like, “Oh yes, and this was done on -” [lauhgs] Yeah, this wasn’t computerized! I’m a dork and left to talk about it, too. So that’s that’s part of my reason. 

Kelly
There’s, you know, there are a lot of ways to draw with thread, right? Besides all the hand techniques, there is just your free-motion embroidery, right, which you and I have done a little bit of. I just did a free motion repair on my domestic machine. And by the way, you’re welcome trueloveeditorial, and thank you for asking. That was an awesome couple of questions. 

Traci
Yeah. 

Kelly
Almost any domestic machine can do free motion. You just have to drop your feed dogs and sometimes use a different foot – you can also take the foot off, by the way. But there’s more to it than that. And so this leads me to a tiny rant from a couple of days ago where -. 

Traci
Go for it. 

Kelly
Yeah, someone was basically devaluing the work that tailors do, that people who make mends and make fixes do. And I actually had an argument on my own page about it because I think there’s this concept that mending is “easy” – but yet, most people can’t do it. So do you want to speak to that at all? 

Traci
Yeah I do! 

Kelly
You can be a gentle, soft marshmallow or you can go off!

Traci
You actually posted a really good thing about that. This person is like, “Oh, I don’t want to pay the tailor fifteen dollars every time. I just need somebody to teach me to do it.” OK. Are you going to pay them? Are you paying for lessons because – spoiler alert! – when Kelly and I really seriously started to reconnect two years ago, a little over two years ago – I mean, we had reconnected on social media – but when we really started to reconnect, shortly before the pandemic wiped us, took us all down – I paid Kelly for some instructions. I’m a lifelong sewist. I’ve been sewing since – I started sewing between seventh and eighth grade, in the summer, between seventh and eighth grade. And so I’ve been sewing my whole life. But knits – knit fabric used to scare me. When I was younger, I tried using it. I didn’t have great results and I went “Nope, none of that! so that’s how I reconnected with Kelly. *I paid them* to show me tips and tricks with knits. And guess what I’ve been sewing ever since? So – but no, truly, it’s not easy. Shoot, Kelly. When I was fixing the vest for the friend that you referred to me, that was a lot! And I knew it was going to be. I don’t think people realize you don’t just slap a patch on something. That’s not what mending is about – sometimes that’s what mending about – but that’s not what mending is about! With this vest. It was this lovely vest. It was vintage. I have these strips – that’s also on my Instagram, if you if you go scrolling – I think it might be my most recent post, actually. These strips [in the vest], some of them were just shredded. They were shredded. I didn’t just slap something on there and iron it on. I took –

Kelly
Took the whole thing apart. 

Traci
– the whole damn front apart because I had to take out for these strips that I was replacing. And the strips just happened to go through where the pockets were. So the pockets had to be completely removed. And the pockets had the fabric that needed to be replaced as well. So it was an hours-long project. It was an awesome project. And I mean, it’ll be faster next time I do something similar to that, but it was an hours-long project. So if anybody thinks that mending is easy… I don’t think all mending is hard, but it takes *time* – and it takes building your skills, so yeah. Oh sorry, my cat is attacking a bag right here.

Kelly
You know I’ve done a couple Lives on how to sew on a button because, yeah, it’s harder than it sounds. Or like –  anyone can do it, but then it might fall off! 

Traci
You can do it, but it might not be done well – and it might not last! 

Kelly
The time it took you and I to learn our skills is part of why we can do it quickly – and you know, thank you: “I saw that [tweet], it was gross – mending is a valuable skill! Paying for teaching is important, too.” And if you can’t pay for teaching or you’re not willing, then that means you get to go on YouTube –

Traci
And figure it out! 

Kelly
And figure it out because there’s plenty of no cost resources, plenty. So it’s this idea of like, I don’t want to pay someone to do it, I don’t want to pay someone to teach me, and I don’t want to waste *my* precious time going on YouTube. I learned how to sew through almost all no-cost education. So I’m a big fan of no-cost education. But that means I had to spend hours and hours and hours – like I’d find a tutorial and I’d watch fifteen minutes of it. And then I’d realize: this isn’t the right tutorial, then I would click away, and I’d find another – and I’d go cry. I to do all of that. And so the idea that someone like Traci owes you like specified instruction for free is like – like clownshoes. So, you know, we can move on and we don’t need to rant further. But I guess I would just say like, I want to give some empathy because people who don’t like their clothes, their clothes don’t fit, and they don’t know how to alter or repair them – that does suck. And like, no one has put out more free education than I have as to what you can do about that. 

Traci
Absolutely! 

Kelly
But it does suck. And so like Traci and I are, we’re not just privileged to know this – we also put a lot of time in to learn this stuff, right? We went through –

Traci
How old am I? Thirty years I’ve been sewing for thirty-four years y’all! 

Kelly
You have your bunny? 

Traci
Yes, I do. 

Kelly
So we’re gonna see Traci’s first ever project to give you a perspective, okay? 

Traci
Really for reals! So like, OK, so like I told you, Kelly, like I know I puttered with a couple of things, but I just went, This is boring. This isn’t my jam. And for whatever reason, that summer between seventh and eighth grade, my mom had this adorable bunny pattern for this Victorian fancy bunny, right? And I just for some reason – I like bunnies – and so I was just kind of drawn to it. I was like, You know what? I have to sew this, so I got out my nanny’s old Singer Featherweight, originally her machine. My mom learned how to sew on it, and so did I. And I followed the pattern, and I’d call my mom at work if I had a question. And my Victorian bunny – sans hat, her hat has gone missing somewhere, I don’t know if I’ll find it, but I would love it if I did. This is my actual first start-to-finish sewing creation. And yes, I sewed the bunny. I sewed the actual animal, not just the dress. So I got to give myself a little – I gotta brag on myself a little bit, though. Like, who makes a stuffed animal in a Victorian dress with gathers for their first project. I’m proud of myself, right? But that’s – I mean, I go big or go home, kind of my whole, my whole shtick, right? But yeah, so this is so precious to me. Like, I picked the fabric, I love the pattern and I made her from scratch. I made her from scratch and I will always have her. She’s never going anywhere. 

Kelly
And I mean, you said it yourself like it took hours and you had to keep calling someone. You were very tenacious. And – I did write a rant like fifteen years ago on one of my sites about the [world of] aspirational crafting, where it makes it sound like you can whip something up – you know, “whip up a pair of pants this weekend!” Well, Kelly Hogaboom can whip up a pair of pants this weekend because look, I have a whole studio. I have – 

Traci
Yeah, the equipment, the stuff, the the fabric, the thread –

Kelly
I have a lifestyle that I’ve built around being able to make this time. I have some privilege in that I’m supported in part by my income, but my partner’s income [ as well] – So anyone out there who is trying to learn to sew, mend, alter, chainstitch. Please don’t beat yourself up if it’s taking some time.

Traci
This should probably not be your first project.

Kelly
Well, it depends on your- 

Traci
Yeah. I again – like you said, I was really tenacious about it. So for whatever reason, I got that wild hair up my ass, and when I’m doing this full stop, I’m doing it. 

Kelly
Yeah that’s why whenever someone asks me what their first project should be I ask a lot of questions because it’s like, OK, are you just trying to kind of get familiar with the machine? And will you be thrilled if you end up with a pillowcase in a couple of hours? Because then let me show you how to make a pillowcase. Yeah, but like, we have a mutual friend, Amanda, right? Yes. She’s like, Nah, I wouldn’t really be happy with the pillowcase. I want to make a whole like set of trousers and puff-sleeve –

Traci
And jeans! So I met Amanda through your Discord server, and, you know, we love Amanda, I’ve met Amanda in person – super rad! – and I was so freaking flabbergasted because by the time you started your server and I met Amanda, she’d only been sewing six months. I was like, Are you – what? What? Because it was just awesome. But I guess I say that – I don’t say not to start with that to discourage you. You can totally start with that! But know that if you pick a more complicated project by all means, do it: give yourself some grace. Give yourself –

Kelly
Lots of time! 

Traci
Lots of time and lots of patience. Don’t try to rush something. Do it for the enjoyment and the learning experience, because that was complex. But I had that support from my mom. She’d come home from work. If I had another question, she could help me right, right then and there. 

Kelly
– and you didn’t have the internet distracting you! You know, think about it, this is a pre-internet story –

Traci
No texting! 

Kelly
So before we talk about the course I want to talk about your final pillar, which I’m really excited about, and I do believe that you know the first time you get on a podcast and all those things, you’re going to get a flood of more orders – like you’ve certainly have work coming in –

Traci
I love it! 

Kelly
“OPP”, “other people’s projects”! So I always say sewists –  even I have a closet of things that I started and there needs to be a hem, or I need to redo the zipper or something. Sometimes the sewist cuts out the project and then doesn’t touch it, and then they stuff it or cram it somewhere. And I’m like – I’m not getting any kickback for saying this – I’m going to tell you [viewers] genuinely, I want you to share this with every sewist you meet. Please just take some photos. Go to Traci’s website. Upload your photos. Write your project down. Because if Traci chooses to take your project, you will literally put it in an envelope or box. You will have to not fuck with it ever again -. 

Traci
Ever again! No more fuckery!

Kelly
Ever again! And the next time you see it: it’s finished. And I have to say that is a very valuable thing to do for a sewist. Very valuable.

Traci
Pretty rad. I’m so stoked that we came up with that idea, Kelly, and then you like guided  – we got it into the OPP because I mean, we’re that age, right? Naughty By Nature – 

Kelly
– of a certain age!

Traci
Right? That song was our jam at one time. And like, I cannot – I don’t think I can possibly overstate what a freaking blast I had, in fact, our friend, I believe, is watching. Yeah, I think they were and – our friend Rex, like they had cut out … – or no, they hadn’t cut it, they had bought the a pattern for a pair of overalls, the Yanta Overalls – and they had the fabric and they had everything and it just sat there and sat there and sat there for whatever reason. Maybe it was just like – feeling intimidated. Maybe it was like, Oh God, that’s a big project. I don’t know. But for whatever reason, they just couldn’t pull themselves back. And when they found out about my OPP, they were like, Traci, this is it. And y’all – Rex was incredible. They graded the things to the sizes that they knew they needed based on their measurements. All I had to do was cut it out. Whip it together. Send it back for a fitting. And then once we fit and we did a video camera fitting and Rex sent it back to me and I pretty much got to with the rest of it together. So it was a blast. And I mean, so that was kind of custom, custom sewing there too. It was such a blast. I could do OPPs all day long! – and I am doing another one right now. I’m doing a coverall – 

Kelly
That’s right! that’s right. So, yeah – and I just love it because like, I’ve been sewing a very long time and there’s been so many times that for whatever reason, I just run out of steam or I’m dispcouraged or I’m annoyed and I don’t like to throw things out – from an environmental perspective. And so sometimes I’ll finish something and I won’t even wear it, I’ll give it away or sell it, because that’s how important it is to me to not be wasteful. Now I have to say sometimes: just chuck ’em, just chuck it, and – 

Traci
Sometimes it’s a lost cause.

Kelly
Sometimes it’s gone, you know? But I will say this is, you know, before we talked about this, I’d never heard anyone else doing this. And I think it’s an amazing service. You have a question. “What is your wait time on OPPs?” 

Traci
I am ready to take on OPPs right now. I have one in the works right now. I can totally take – I’ll take them all on if people can wait. But if there’s something that you have that that you have a deadline in mind, like if you’re like, “Well, I didn’t finish that, but I want [it soon]” – talk to me, reach out to me and let’s talk about your timeline if you have one. I do have availability to take on some OPPs right now because I’m working on cranking through this one that I’m currently on. And also, keep in mind, it depends on where you are on the project too. So, yeah – hit me up and let me know. 

Kelly
Something people don’t realize is that we can do fittings by mail. Yeah, a couple summers ago I had a bikini bottom that went back and forth from me and Texas three times because she had a really specific fit she wanted for her bikini bottom. So, Traci and I are both patient and it’s like, Yeah, we might mail something back –

Traci
[experiencing audio trouble] Don’t do that to me. There we go. 

Kelly
OK, you’re still good. 

Traci
I’m like, it’s it’s been so windy and weird still up here. It’s like “Don’t do that!” Also, I want to mention about the OPPs because we went straight into the clothes, because that’s basically what I’ve done so far. If it’s sewing *anything*, I will finish it for you. If you have a quilt you never finished. If you had a little project like [this bunny] you wanted to start and got frustrated and you’re like – “But I really liked it!” Send it to me, hit me up, fill out my form. Let’s work together. I mean, it’s my favorite thing – it’s going going to be my favorite thing. Just watch. 

Kelly
You can probably get entire like, I mean, I can fill your roster with my stuff. So every time I try to do my own! But I do have a couple for you. So pivot and talk about the course because we’ve talked about the skills that it takes to to actually sew. We haven’t talked about chainstitching, but we’ve touched on that. So you took my course – was the summer or fall? I think it was summer. 

Traci
Summer! I took the first – I took the first cohort, the first cohort. 

Kelly
Yeah, so I can’t remember but there were about -.

Traci
I was inaugural. 

Traci
Yes, you were. You broke – you broke ground. I think there were about nine of us, including me. So it was a small course – and in your own words, what would you say the course is about? What’s the point of the course? 

Traci
The course really gives you – it gives you a framework. It gives you structure and it gives you details and it – Kelly’s course led us through the entire process of writing a business plan. Kelly’s course took us through  marketing information, using using email, you know – mailing lists. But let me back up – as a super-ADHD person who loves to do stuff, but isn’t very good at coming up with systems or… I get a little overwhelmed by all the details, right, which I still do. I still do. But but I have such a solid foundation so it’s a heck of a lot less overwhelming. So with someone like that, I can guarantee you … if I had tried to do it without any help, I wouldn’t have. Because I would have started and gone oh, hnope, this is too much, I don’t know about that. I don’t know. Nope, nope. I’m not doing it. And so when Kelly and I talked when this course was coming up, I could tell it was going to be the right fit because it was so structured. And it covers everything you need to literally get started with your small business. I know I could not have done that because my brain, just my brain, doesn’t come up with those systems. And if it gets overwhelmed, it’s like, Nope. Later, later, later. 

Traci
And so the course really gives you your entire foundation and you just hit – you hit the play button, you hit the play button, you get your license, you hit the play button and you go. So for me, it was really it was a neat and neat, nifty little package where I had Kelly’s guidance through the entire thing. I had, you know, expertize of other folks in the course who were at different areas with their businesses had either hadn’t started or did have it but we’re kind of doing some refresh. So just the way it kind of packaged it all together was so much less overwhelming for me personally. The way that it was structured and compartmentalized and then how it all tied together. I would not have done this if I had not taken Kelly’s course. Period. I just would not have!

Kelly
We got a comment about ADHD. So – do you feel like the course was too much, too little for the ADHD brain? 

Traci
It was perfect. It was perfect. There were a couple of times, I think, you know, when I was trying to do the nitty gritty stuff like really digging in. As you probably remember, Kelly, some of the business plan there were parts was like, “Wait, I’m repeating myself, what? Wait, I don’t know!” But then I just went, “This is your draft, this is your draft!” And then – you have consults. You have one-on-one consults with Kelly. You get to do one-on-one partner work with the people in your cohort. And that was all super helpful. So if something did get a little overwhelming, I knew I didn’t have to be like, “Oh nope!” because I knew I was going to get more support with it, and I knew I could ask my questions. So no, I didn’t find it overwhelming. It wasn’t too little. Not by a long shot. I mean, I would take more and more and more expertise – I’d take it all. I’d take all I can get! I felt it was very thorough and it really did leave me ready to actually launch a small business and start building it. 

Kelly
And this is a totally I want to hear honest opinion – because most people who start a business won’t build a business plan. And as you know, in the WHOLE ENCHILADA, the class, the business plan, cash forecast, are the two major documents that I give that we put together. 

Traci
Yes. 

Kelly
Do you think a business plan is beneficial to someone who’s going to start a business? 

Traci
You know, I really do. And here’s why: I didn’t need a business plan in terms of wanting to go get financing or anything like that. Because if you are going to get financing, if you’re looking for backers or whatever –

Kelly
You have to have one. 

Traci
You have to have one, and it’s super important. But even though I knew I wasn’t going that route – to be honest, I wasn’t sure. I’m like, “OK, I don’t need need-need one, but there’s got to be value in this, or Kelly would not have us doing this, right?” and absolutely, there’s value! Working through that business plan because it is so thorough and so detailed – again, I’ll use the word “foundation” again, it was my foundation! And it prepared me for lots and lots of details I might not have thought of. It is now a reference point that I can go back to. And because even if you’re not looking for financing part of your business plan is identifying your market, identifying your competitors,  identifying the differences between you and these others, what’s makes you unique, what makes you niche that is more attractive for what you’re offering the world and my business plan feels like- it’s like my little friend that I can go back to. And if I ever did want to do something wild and get, you know, financed or whatever, it’s ready. 

Kelly
You’re in good shape! 

Traci
I am in good shape. I feel like it’s like a little bit like my playbook. My playbook I go back to.

Kelly
Well, it’s kind of funny because when I taught the course I pulled up my 2019 business plan. I didn’t look ahead of time. I just pulled it up on screen and I was reading it. And so had been a couple of years, and I was like, Man, this is still pretty much what I’m doing. And I think that the work that goes in – because it’s a lot of work –

Traci
But there’s time, you have the time –

Kelly
You have the time but it’s a lot. 

Traci
 Yeah it’s intense. It’s intense, too.

Kelly
But that means you make decisions instead of – so a lot of small business or people that can sew or whatever, they’re going to be like, “I’ll take any work, I’ll take any work”. And so they keep this really vague – and I can speak to their problems with that approach. But do you have any concepts on like why someone might, why you might want to niche a little bit more, why you might want to focus a little more – instead of just taking any work that comes your way?

Traci
Right? I – you know, you talked about this. I’ve experienced this: when you kind of try to just”I’m just going to go and let the chips fall” – and as Kelly was mentioning – just taking in everything and anything that you can get because “I’ve gotta do this stuff so I can make money, I can build my business” – right? That gets really overwhelming. And honestly, when I’m overwhelmed, my creative juices are not flowing so quickly. 

Kelly
Hm, that’s so true! 

Traci
And so niching is like – so super smart. I had a little trouble deciding what to niche, but I’m super glad with what [I picked] – and you know, I keep trying to add things! But one thing at a time! The time we spent focusing on niching, making sure you’re providing a a really cool, specific service that other people maybe don’t provide because they don’t nice and they just have all of this. It is so much less overwhelming to have such focused things that are a part of my business. And of course, I’m going to do it some off-menu stuff once in a while. But if I was just saying, “Throw anything you want at me!” – that would be a lot, right? That would be a lot. So I think definitely honing in on what specifically you want, what service you specifically want to provide. And then once you get the hang of it, you add, you add something later; little steps like that, but absolutely niching is the smartest. That’s probably the best – it’s hard to say, but that’s probably some of the best advice from the entire course is to make sure you are really, really narrowing down and making specific the service you want to provide. 

Kelly
So last week we met with Hudson, who was in the fall cohort, and he’s very successful Atlanta Georgia landscaper, and I want to toot my own horn – 

Traci
You should! 

Kelly
– that when I met Hudson you know, he was taking jobs that were two, four, six thousand dollars, and after taking my course his baseline job is ten thousand and he’s headed places. But I knew that doing his Live first would intimidate some people because he was already working full time in his business. He is providing his entire income and he’s doing big [projects]. Some people hear the number ten thousand dollars and their brain goes -zip! – 

Traci
Oh landscaping is not cheap, landscaping is not cheap and it shouldn’t be! it’s a very laborsome job!

Traci
He’s kind of a big project [guy]. But you and I take jobs that are less than that, right? So can you speak to – so my course worked for someone who’s kind of playing in that field and full time and all that – you’re a side hustle. Tell me: how well did the course serve you as a side hustle with a full time job? 

Traci
Good question. I feel like it served me really well because there’s no point at which you’re made to feel like you’ve  got to get all this together and you got to do it right now and then blow it up! It’s all going to be a hundred percent, ready to go. You got to have everything – not at all. As you know, […] it really works well because I can keep my business at the size that that I need. I can work on growing it but I can control how much is coming at me. If I, you know, if I try to take on too much right off the bat, I mean I probably would have quit because I would not have necessarily – because my [day] job has been extraordinarily draining, like outrageously draining the last two years. You know, it’s already a draining job, but still like, I have nothing left when I get home. And so if I had tried to build too fast build or big too big, start too large or take on anything and everything people were asking me to do or throwing at me – again, I would not have kept going. Because I just get so tired and burned out from the day job that I don’t always have the time, so I have to pick and choose. I have to make sure I’ve got the bandwidth for it and definitely – definitely as a side hustle, the course was perfection because I really got to start it at whatever level I wanted. Kelly you don’t pressure us. You want us to start where we want to start and grow how we want to grow, and you’re there to guide us on the way. And so I think that regardless of if you’re looking to take this course to just like literally quit everything else and this is my gig now – you’re going to be happy! If you want to start a side hustle that you maybe build into something more over time – you’re going to be happy! Because it really does cater to whatever level you know, whatever level you want to go to with that. 

Kelly
My favorite thing personally, just like I love to see people make money. I love to see people stop frickin’ around with clients who suck like, you know, so you haven’t had to deal with that at all – 

Traci
Not yet, nope.

Kelly
Yeah, which I don’t think you will –

Traci
There’s another thing. You might be bringing this up later, but I’m bringing it up. The whole client avatar, the exercises that we do like, that’s really valuable! It’s really valuable because – you’re right Kelly you’ve had a lot of – you built this course on your personal experience. 

Kelly
[laughs]

Traci
So that you could help us bypass the bullshit. 

Kelly
Right! 

Traci
And I haven’t had I haven’t had a pain in the ass customer – 

Kelly
That’s great! 

Traci
I mean, granted, also, I’m growing it slowly, and a lot of my customers are, you know, word of mouth or referral from people who know me and like my work. But it’s just been really helpful because I think I have a pretty good eye for what to look for when I’m deciding if I want to work with someone or not. And that’s because of your course, because we identified our ideal customer avatar. You know, we talked so much about customer service and how to best serve people. So, yeah, absolutely. 

Kelly
Yeah, I actually would love to see people not have to contend with that [bad client] because that that kills a lot of creative entrepreneurships right there? Bad clients and not knowing how to handle and vet and all those things. So I guess the last thing I want to talk about the course before we talk about you again just for a little bit before we close:. 

Kelly
One of my favorite things is the confidence that people leave the course with. That is my personal favorite thing, because the truth is you and I, if you take my course you’re going to spend eleven weeks with me – uh, we still get together on Saturdays – 

Traci
Yes we do! 

Kelly
Most of us are pretty connected with one another. I feel like about seventy-five percent of everyone that came through my course is still very connected, which is unheard of in a business, right? 

Traci
Right? 

Kelly
Which I’m loving, right? 

Traci
And let me let me – oh, go ahead. 

Kelly
No, go ahead. 

Traci
Well, I just want to say the camaraderie you facilitate and you are very deliberate about who you invite to sign up for your course. And and I can speak to this from the Discord server as well, right? Kelly very much has a gift for creating community. It’s – I don’t even know – it’s some kind of a magical gift I think you have. But – truly, and I’m not just being a dork. For real. I’m so impressed with the the community that you created in our business course, the community that you created on the Discord server, many of whom are business people that have been in your cohort or people who might be thinking about taking [the course]. Truly, the sense of community that you that you foster and facilitate in the groups that you create – there’s not this competitive crap, there’s not! It is just one thousand percent supportive. I never felt for a second – you know with the people who are in my cohort or other people that I interact with on the server who were in the other cohort, I have never felt the slightest –  not even a ping of just, you know, the competitive edge or anything like that. It’s because it’s community and we are all supporting each other. And let’s say, I mean – Fuck capitalism! This is how it needs to be! We support each other and look at what it’s doing for all of us. You know what it’s doing for all of us? It’s incredible. 

Kelly
Yeah, I think the confidence is a big piece because: we all like to make money. Some of us have to make money to eat. Some of us, it’s a side hustle, whatever. But to me to take a Creative who loves the craft and then after eleven weeks, they *know* that they’re worth it and they have a proper price point. And they have clarity about how to take in customers and they respect themselves and they start to write their own content and not try to do marketing games. They just are – like you wrote an amazing email this week and it was from the heart, right? 

Traci
It was. My last two have just been like, I just sat down and went, “No, you know what? This is what I need to talk about.” And I didn’t even necessarily talk about a specific thing I mended or this, that or the other. But like – what’s what’s great is like, I feel like my all my emails have been good so far, but the last two definitely came way, way, way more from the heart. And I’ve just gotten really good reactions to to these last two emails, especially. So yeah, I knew I loved doing this stuff and to go through an eleven-week business course and be ready to launch, you know, at whatever capacity each individual was ready to start at. It’s really been a gift. It’s really been a gift because again, I just wouldn’t have done it if I didn’t have this guidance, it would have just been too abstract, two too many pieces and I just would have become overwhelmed again. Yeah. 

Kelly
So, yeah, my server just had its two year anniversary, and I would say about a year ago, I started getting more serious about bringing people in. And so anyone watching – if you if you like Traci and I – well if you don’t like us, don’t join the server ‘cuse – 

Kelly
No, please don’t! 

Kelly
Don’t! Because you won’t like us more. Yeah, this is kinda how we are. But I would say it’s a server for Creatives. You don’t have to be a professional, you don’t even have to have those aspirations. It’s about supporting and validating the Creative. And because the Creative is – I used to think everybody is creative, and that is true to some extent. But there is also a type of person who is *driven* to create –  like at every moment, that is what they want to do. They want to be down here, they want to be fucking around, they want to be drawing, they want to be metasmith[ing] – all those things. If you are someone who wants to write all day or wants to make pottery all day or wants to cook all day and – maybe you can’t do it all day because you have to work or whatever, but that’s where you – you can’t stop. 

Kelly
I think I realized – I had an epiphany a couple of years ago with Bespoke Hogaboom: Creatives *can’t* stop it. We can’t! So if you *can’t stop* you need to find a way to constructively feed that part of you. And if you if you work eighty hours a week, then you got to find a half hour. Like, yeah, everyone has different resources, abilities, impediments. Everyone has that to contend with. So my server is a space where you can get fed, and I have some really specific rules on the server and people do great with those. So – definitely join if you want to poke around. 

Kelly
Let’s close this up by talking tiny bit more about you. We’ve already had people asking: “Can you take my project?” Yes. So how do people approach you if they want mending, chainstitch, or for you to finish their projects? How do they approach you? 

Traci
Perfect. So I have a website: prydehantverk.com. I have got to update my IG links because I maybe kind of forgot how to do that after we did it the first time! But that being said, if you don’t go straight to my website, you can go to the link in my bio and on my business page, and you should be able to get to a Google form. I really am working to filter everything through that Google Form because as the ADHD artpreneur – right? – I don’t want to miss you. I don’t want to lose it! because if I’m going, you know: email and text and DMs and Facebook Messenger and Instagram – you can totally reach out to me there! But if we’re really going to seriously start talking projects, I’m going to really encourage you to go to that Google form that you can find in the link in my bio so that so I have those all funneled into one place. And because my biggest fear as a creative entrepreneur is: something’s going to fall through the cracks. And I mean, it happens sometimes, right? I don’t want that to be the norm. I don’t want that to be the norm, so hit my Google form. Also, if you just have some questions, first? Go ahead, email me! message me. And then if we decide we’re going to work together, I’m gonna steer you right to that Google form so we can be official. 

Kelly
That’s awesome. And I just want to say a couple more things about Traci’s work. Traci is absolutely meticulous. I send work to Traci all the time. If have Traci work on my client’s stuff, I have Traci work on my personal stuff. Traci is also very conscientious. So I think that the conversation about valuing our clothes: mending, taking care of what we have, or altering something so it fits – it’s a bigger, broader conversation. Maybe you and I and the *lovely* Maggie Green could get together and talk about this at some point – 

Traci
That would be smazing! 

Kelly
Thank you, Rex, for Traci’s Google Form link. That’s really helpful. Thank you. And I’ll have a link to Traci’s account in this live and you can find her website there. But I guess I just want to thank you, Traci, because we did connect a couple of years ago. You and your mom came down here to sew a little –  

Traci
Yep! That was the end, I was off the deep end! 

Kelly
It was over for you hoes, right? 

Traci
It was all over for these hoes! 

Traci
And I want to say something about that – in connection to what you stated about Creatives. [They] ust want to create all the time. Yes, that is me. But oh my gosh, I just had such a dry spell for so long. I’d do something here, I’d do something there. But there was never a moment in my head where I wasn’t having ideas and wanting to do something. You know, maybe it was life circumstances. Maybe it was, you know, the day job stress. Maybe it was just – whatever. I mean, I’m a breast cancer survivor so that was a time when it was hard to, you know, try to try to do my creative stuff. But since since we reconnected in-person, you know, a couple of years ago –  it’s all I want to do and I am doing it, I am creating so much more. And now, since I took your business course, I absolutely amped up what I’m doing and how much I’m doing, and how often I’m creating for myself and for other people. So: you really can’t go wrong. You can’t go wrong. It’s worth the investment and – just do it if you’re if you’re thinking about it, have a consultation with Kelly and just do it! I’m so glad I did!

Kelly
I agree! If you kind of don’t know, I would say,”Don’t do it!” I’d say sign up for my emails and read my emails and call it good. But it’s like: if you’re longing to do it and you’re sitting there going, “I wish I could afford it!” find a way to afford it – 

Traci
Right? 

Kelly
Obviously I take payment plans and all those things. But it’s like – if you’re *longing* to do it, I would just ask if you’re longing to do it, that you realize that it is about four hours of lecture and then peer group work, which is also very valuable getting together – 

Traci
Super – super valuable! 

Kelly
It’s about – yeah, it’s it’s like a six hour a week commitment for eleven weeks. So I designed it [as] doable – but you got to do it. 

Traci
I did it on my summer break because again – as I stated, you know, when I get home from my day job, I am so often completely brain-dead. And no matter how bad I want to go do something creative I just don’t have it in me. And so I did it during break. That being said, it would have been very doable to do the course while I was working, if that was the schedule I’d had to go with. So I’m super grateful I was able to do it during a naturally built-in break during my profession. But again, totally doable, even if you’re working full time. 

Kelly
Yeah, that was that was the point – I asked Hudson that last week I said, “Do you think it was too much, too little?” And he said, “I’m not trying to flatter you. It was perfect!” – I was like great! 

Kelly
If you’re out there, if you’re a Creative: follow Traci at @prydehantverk. Definitely scroll and see what she’s capable of. Do not be shy. Go to her form and upload the photo of your mend or your project. You’re in one hundred percent good hands with Traci, and thank you for joining me and – I know tomorrow you get to go pick up another beautiful – actually, Traci is getting that machine [behind me] –

Traci
We had to postpone! 

Kelly
Oh! 

Traci
He’s got to work, he’s not home, the guy who’s got the machine. So we bumped it to next weekend. 

Kelly
OK. 

Traci
But, one more week, and I’m getting my Pfaff. 

Kelly
Countdown for the Pfaff. Pfaff Pfreak! 

Traci
Yes, you know it! 

Kelly
And then Traci and I are getting together on Monday to do – to mess around down here. 

Traci
Gonna be all kinds of bullshit! Watch out! 

Kelly
Thank you for – thank you for your friendship. Thank you for taking the course. And also thank you for understanding this way of life because it is so much fun. It is so exciting and it’s so exciting, it is so wonderful to share it – 

Traci
As you know, that is my end goal now. I’m really trying to restructure my life around living it the way I damn well want to – and not living in in a way that is sucking every ounce of my energy because that’s exhausting. And yeah, no shade on people who teach because I’m twenty two years, right? – and no shade on people who are staying. I would stay do if it wasn’t so soul-sucking for me in the situations that I’ve been in. But truly, interestingly enough, even though that was my first reason to want to start to dabble in this, this lifestyle has really shown me: this is what I really want! Even if I wasn’t burned out at my day job, I would probably still be – my wheels would probably still be turning to recreate my life in a way that works around my creativity and my family and my joys – without all the burnout. 

Kelly
I feel – I really feel emotional hearing that. I think a lot of people don’t realize that you can – you  can steer the ship. You know, some people. You know, one of my clients quit two jobs and he quit like three jobs and jumped in! Some people, they need time to steer – to turn the boat. And you can always count on this page and Traci and I to help you with that and to hear you out. If you’re stuck in a job that you don’t like and you can’t leave, by the way, that’s cool. You have a place on my server. But we need to honor our creativity because it will never dry up. 

Traci
It’ll just drive you nuts. If you’re if you’re not making the time to refresh your creativity, it’ll drive you nuts. It drove me nuts for a very long time –

Kelly
And it will drive the rest of my family nuts!

Traci
That’s right. 

Kelly
Well, I will drive them nuts! 

Traci
Yeah, exactly. 

Kelly
Awesome. Well, I’ll see you on the server. Thank you again. Thank you for the questions, everyone. Thank you for joining us. 

Kelly
Those were great questions – and hit that form. If you’re interested in working with me,. 

Traci
Absolutely. 

Traci
Thank you, Kelly. Bye bye!

***

Interested in hearing more about my WHOLE ENCHILADA course? I send out emails on Mondays, gearing up for the spring and summer sessions. You can sign up for those here.