You Don’t Owe Anyone “Accessible” Pricing

Take care of yourself. Build your sustainable business. Once you can see that future coming true in your cash forecast (please create a cash forecast!), then yes do explore ways to give your amazing products, services, and expertise forward via low cost and no cost opportunities. Because I do think at the point you are taking care of yourself, and your business will sustain - then yes. Yes I do think you own something to the marginalized, oppressed, to those who are struggling. But you owe that on your terms with your gifts, in a way that makes best sense to you.

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An Unpopular Opinion On Lowballers

The last few years several niche Instagram accounts have popped up, gleefully roasting lowballers and how tacky they are. These accounts - I follow several - are a great way to blow off steam and I love them for that! But a lot of times the businesses following and commenting on these accounts need more than just snark. They need *help*.

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Why Do Artisans Undercharge?

I am in dozens of hobbyist groups online where you inevitably see a regular trickle of questions like, "How much do you sell your __ for?" There's no shortage of advice given - in fact, usually there's a pile on in the comments, of all kinds of conflicting advice delivered by people who have never run a business, are helming one that is soon to fail, or who briefly tried for a brief while before bailing.

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