do artisans undercharge? some unrecognized perspective

I am a custom designer. I also provide coaching and consulting for creatives and for artisan businesses. I am in dozens of hobbyist groups online which inevitably host questions like, “How much do you sell your __ for?” There’s no shortage of advice given to this query – often by people who have never run a business, are helming one that is soon to fail, or who briefly tried for months or a year or two before bailing. (Pro-tip: get advice from people who succeed, who are happy while succeeding, and who are succeeding without grossly exploiting themselves/others!)

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