Want asses in seats? Have realistic expectations. What exactly are you hoping to achieve? Are you wanting to make sales? Get followers on Instagram? Establish community presence? Provide a low-cost or no-cost service? Or do you just want to get out and about? Don't roll all these objectives into a big mushy ball. Think carefully which objectives are most important to you, and make plans accordingly.
Let me begin with a foundational point: please think of your generosity not as “free” – but as as providing your work at low- and no-cost. The lexicon of “free” and “freebies” are common, but unfortunately and as I touched on last week, “free” implies there’s little value: that your expertise, products, or skillset are kind of take-it-or-leave it, really.
People jump at "Free" reflexively. People also, astonishingly, can move very swiftly from "Free" to - "You owe me!"