Why Do Artisans Undercharge?

I am in dozens of hobbyist groups online where you inevitably see a regular trickle of questions like, "How much do you sell your __ for?" There's no shortage of advice given - in fact, usually there's a pile on in the comments, of all kinds of conflicting advice delivered by people who have never run a business, are helming one that is soon to fail, or who briefly tried for a brief while before bailing.

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