Getting Attendance At Events

Want asses in seats? Have realistic expectations. What exactly are you hoping to achieve? Are you wanting to make sales? Get followers on Instagram? Establish community presence? Provide a low-cost or no-cost service? Or do you just want to get out and about? Don't roll all these objectives into a big mushy ball. Think carefully which objectives are most important to you, and make plans accordingly.

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“Can I Pick Your Brain?” – Part Two

It's stressful to feel like you've gotta stop what you're doing and respond - and respond quickly and cheerfully at that, while expecting nothing in return! - but that really is what some people expect. It's astonishing, it's rude, it's absolutely wild and you have my sympathy. But those Bad Actors shouldn't dictate your policies; and those need to sustain you through the long haul.

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Read more about the article If You’re Going To Give Freebies
Image credit: m.patriciaspolymer on Instagram

If You’re Going To Give Freebies

Let me begin with a foundational point: please think of your generosity not as “free” – but as as providing your work at low- and no-cost. The lexicon of “free” and “freebies” are common, but unfortunately and as I touched on last week, “free” implies there’s little value: that your expertise, products, or skillset are kind of take-it-or-leave it, really.

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The Pros & Cons Of A Business Course

Many courses and mentors are unreflectively pro-capitalist. What do I mean by that? Well for instance I went to a certain national business organization’s webinar a while back and the first thing the presenter did was wax enthusiastic about drop-shipping methods via Amazon. Not one mention of Amazon’s problematic ethics and exploitation – just excitement about the profit we can make off the backs of abused workers! Sadly, that is the attitude and those are the willful omissions you’ll see an awful lot from many business mentors.

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It’s Time To Let Go Of Perfectionism: It Will Devour You Alive

I know what you’re thinking, “Oh, everyone struggles with Perfectionism! That’s just a human thing!” Yeah, probably. But not everyone has Perfectionism operating on them almost every waking moment (and probably a good portion of their sleep). Trust me when I say: yes, everyone can be a perfectionist at times. But not everyone has Perfectionism in the driver’s seat, settling into a well-worn ass groove and cranking up the Van Halen!

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These Fake-Ass Masterclasses Gotta Go

One of the results of being even more heavily immersed in the world of yoga, is I'm receiving an awful lot of class, course, and workshop opportunities. I take as many of these as I can - several are offered at low- or no-cost, and so far all but one have been  a valuable use of my time. What's this "but one", you say? I'm glad you asked.

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An Unpopular Opinion On Lowballers

The last few years several niche Instagram accounts have popped up, gleefully roasting lowballers and how tacky they are. These accounts - I follow several - are a great way to blow off steam and I love them for that! But a lot of times the businesses following and commenting on these accounts need more than just snark. They need *help*.

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