Who Should We Go To For Our Ethics?

When a brand, artist, or Creative sets down this path - if the brand is not very careful - this in turn will corrupt what used to be their healthy support community. The passionate audience the brand so relied on in early days, begins to disintegrate. Concomitantly, as the brand's scope blows up, the brand doesn't need to take each conscientious voice seriously. The brand waits for a large-enough outcry in their commentariat, before making a change (or at least, pretending to make a change, or making a change for the optics). The brand gets sour: "Why should we care about every little complaint? See? You can never make these people happy! They just don't get it!"

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